SO CUTE! SO KAWAII!

2020 Gold Addy Winner

packaging

^ click for song inspiration ^

This project is imaginary Japanese food packaging for McDonald’s. It is inspired by Kawaii culture in Japan. Kawaii roughly translates to cute in English and is all about everything and anything that is adorable. This includes fashion, characters, toys and in this project, packaging! I’ve made a shrimp tempura box, an onigiri box and a juice box.